Valuing Services

Innovations are increasingly occurring in value chains of raw materialproduct-service-user. This development requires skills at companies other than only the ability to invent and develop new technology. Other forms of innovation are becoming more important, such as new interactions with users and new joint venture partners, organisational structures and/or revenue models.

The current innovation policy focusses too strongly on stimulating technological innovation. The AWT therefore advocates expanding the paradigm underlying the innovation policy. Science and technology alone are not enough, the government must also value services and, to this end, must review the intervention logic of the innovation policy.